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Online Community Director, Share Our Strength
Position: Online Community Director
Functional Area:
Organization: Share Our Strength
Location: Washington, DC
Metro Region:
Overview:
Share Our Strength is a national organization working to make sure no child in America grows up hungry. Share Our Strength weaves together a net of community groups, activists and food programs to catch children facing hunger and ensure they have nutritious food where they live, learn and play. Working with the culinary industry, Share Our Strength creates engaging, pioneering programs like Share Our Strength’s Taste of the Nation, the nation’s premier culinary benefit; Great American Bake Sale, a national grassroots effort; A Tasteful Pursuit, a touring dinner series; Great American Dine Out, a week-long program involving thousands of restaurants nationwide; and Operation Frontline, a cooking-based nutrition education program. To learn more about Share Our Strength, please visit http://www.strength.org.
Position:
Share Our Strength is currently seeking an Online Community Director to lead all aspects of the organization’s web-based activism and constituent engagement. With primary responsibility for creating and implementing Share Our Strength’s online strategy, the Online Community Director will work to identify, increase, and engage a diverse set of constituents. Additionally, the Online Community Director will be responsible for overseeing the content on the organization’s websites and ensuring that these sites support Share Our Strength’s No Kid Hungry campaign, as well as actively supporting the development department in their online fundraising efforts.
Responsibilities:
• Provide overall leadership for the development, implementation, and maintenance of Share Our Strength’s online strategies for constituent engagement.
• Identify, build and regularly engage a major base of online constituents, including activists, advocates, donors, volunteers, and event-based fundraisers. Develop and implement direct marketing plans for acquiring new constituents, as well as retaining existing community members.
• Manage multiple, simultaneous online campaigns that result in high-levels of constituent participation in the areas of activism, advocacy, and fundraising.
• Develop and oversee online communications plans. Drive strategies that increase visibility of the organization on social media channels (e.g. Facebook, Twitter) and blogs.
• Partner with the Communications Director to lead the ongoing development of website content, within the context of the organization’s overarching messages and editorial direction. Regularly generate new content that fosters an ongoing dialogue amongst constituents.
• Explore and use a range of technologies (e.g. web, email, mobile) to further Share Our Strength’s communications and constituency building goals.
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• Oversee the organization’s suite of websites, including determining business requirements, information architecture, and user experience considerations.
• Lead the reporting and analysis of all web-based activities in order to evaluate effectiveness and provide recommendations for new strategies.
• Meet specific goals for acquisition, retention and fundraising.
• Act as an internal “online evangelist” in order to influence staff awareness and usage of online communities, campaigns, and other opportunities to promote Share Our Strengths’ core messages and programs.
• Manage a staff comprised of a Web Producer and Web Coordinator.
Qualifications:
• Several years of relevant experience in community building and campaign execution via websites, email, and social media channels, with a particular focus on online activism, advocacy, fundraising or other cause marketing campaigns. Experience in direct marketing and list building is required.
• Strong written and verbal communications skills. Demonstrated ability to ascertain the priorities of a particular audience and craft persuasive and compelling web-based content to that audience.
• Superior project management skills, including the ability to identify steps of a project, set deadlines, and guide cross-functional teams.
• Ability to proactively create and follow through on new ideas and strategies, as well as gain buy-in amongst internal stakeholders.
• Ability to thrive in a fast-paced, hardworking environment, meet strict deadlines and work under pressure while maintaining humor and high energy. Flexibility and adeptness at navigating shifting programmatic and/or strategic priorities.
• Solid understanding of e-activism software and content management systems (e.g. Convio), html, as well as direct marketing metrics, reporting and analysis.
• Bachelor’s degree or equivalent experience required; advanced degree preferred.
To Apply:
Please upload a resume and thoughtful cover letter, outlining how your skills and experience meet the qualifications of the position, citing links to web-based writing samples, and stating how you heard about this opportunity, in Word format and addressed to Pat Nicklin, at http://jobs.cgcareers.org/application.aspx?id=1577. Applications will be reviewed on a rolling basis.
Share Our Strength is an equal opportunity employer.
