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Director of Marketing, Resources for Indispensable Schools and Educators (RISE)

Position:

Director of Marketing

Organization:

Resources for Indispensable Schools and Educators (RISE)

Location:

San Francisco, CA

Metro Region:

San Francisco

Overview:

Resources for Indispensable Schools and Educators (RISE) is an award-winning national nonprofit organization that creates lasting partnerships with K-12 public schools serving low-income communities and helps them attract and retain experienced, talented teachers so all students can achieve at high levels.  By administering a Teaching Conditions Survey at Partner Schools, RISE provides principals and teacher leaders with the data needed to strengthen work environments and become both highly achieving and highly sustainable.  At the same time, through the RISE Network, the organization makes this data available to a selective group of job-seeking teachers who have demonstrated success and commitment to helping all students achieve at high levels. This innovation creates a transparent marketplace where teachers can make an informed decision about whether a school is the right fit and principals have a powerful incentive to improve.  Currently serving nearly 100 Partner Schools and more than 1,000 teachers between San Francisco Bay Area, Los Angeles and Chicago, RISE has ambitious plans for continued growth and impact.  Please visit http://www.RISEnetwork.org for more information.

Position:

Reporting directly to the COO, the Director of Marketing will lead the development and implementation of a strategic plan aimed at inspiring outstanding teachers to apply to the RISE Network.  The Director of Marketing will build awareness of RISE’s work through innovative marketing and brand development strategies.  To surpass aggressive annual application goals, the Director of Marketing will craft effective local and national outreach strategies including advertising and building key strategic partnerships with schools, educational organizations and associations to identify and attract the highest quality teachers working in low-income communities.  In addition, the Director of Marketing will develop and lead the implementation of scalable systems to fuel RISE’s aggressive growth strategy. 

Responsibilities:

• Design and manage innovative brand development strategies that increase the visibility of RISE’s work on behalf of teachers and schools
• Participate in program planning and evaluation
o Develop strategic plan for teacher outreach efforts to meet annual application goals at national and regional level in current RISE metros including online advertising, teacher referrals, teacher leads conversion, and relationships with key organizational partners.
o Execute market research to develop marketing plans for expansion into future metros
o Track key metrics of teacher program success including applications, conversion of leads, and marketing source effectiveness
o Participate in regular reporting cycle to assess progress towards goals and interventions needed to respond to needs.
o Work closely with RISE’s regional Executive Directors to equip them with appropriate external messaging, materials and information for their use in inspiring participation from diverse constituent groups including, teachers, principals and funders. 
• Lead outreach to effective teachers
o Work with regional program directors to implement teacher outreach plans, including:
• Managing online postings, notices in teacher listservs and other advertising
• Conducting marketing campaigns
• Managing relationships with partner organizations
• Attending job fairs and other events to promote RISE’s value to teachers
• Contacting teachers and responding to inquiries about RISE services
o Provide content for the RISE website and other communications associated with teacher outreach
o Develop collateral for use in marketing promotions.

Qualifications:

The ideal candidate for this position will possess the following qualifications:
• Experience with and interest in education reform
• Demonstrated success building and cultivating partnerships
• Experience with marketing, outreach, and/or recruiting preferred
• Outstanding interpersonal skills and the ability to work with a diverse group of people
• Strong written and verbal communication skills
• Quantitative skills and knowledge of data-collection techniques
• Experience prioritizing multiple tasks in a short amount of time
• Familiarity with Microsoft Office; database and/or HTML experience a plus
• Bachelor’s degree or equivalent experience required; advanced degree preferred

To Apply:

Please upload a resume and thoughtful cover letter, outlining how your skills and experience meet the qualifications of the position and stating how you heard about this opportunity, both in Word format and addressed to Temp Keller, at http://jobs.cgcareers.org/application.aspx?id=1215.  Applications will be reviewed on a rolling basis.

RISE is an equal opportunity employer.
Diversity candidates are strongly encouraged to apply.

Compensation:
Salary is commensurate with experience. In order to attract highly qualified candidates, RISE offers a competitive benefits package, including base salary, performance based bonus, benefits and professional development opportunities.