Will Jumo become Facebook for social change?
Facebook co-founder and My.BarackObama.com alum Chris Hughes announced the soft launch of Jumo, a new philanthropic start-up that works to match people with appropriate causes.
The Jumo home page announces Hughes’s mission to “bring together everyday individuals and organizations to speed the pace of global change. We connect people to the issues, organizations, and individuals relevant to them to foster lasting relationships and meaningful action.” Early adopters can enter their email address to learn more.
According to the Jumo site: “There are no magic solutions to the challenges our world faces. But there are millions of people around the globe who work each day to improve the lives of others. Unfortunately, there are millions more who don’t know how to meaningfully help.
Jumo brings together everyday individuals and organizations to speed the pace of global change. We connect people to the issues, organizations, and individuals relevant to them to foster lasting relationships and meaningful action.”
Officially launching in the fall, the site will later be organized much like a social network — with profiles for individual users that contain a collection of information that they have shared and used, pages for organizations created both by the orgs in question and others, and issue pages that serve as a kind of discussion of the topics at hand.
Early adopters can pre-register at http://www.jumo.com. We can’t wait to see how this site unfolds!
1 comments so far
I believe we can all understand and appreciate the desire of Mr. Hughes to make life easier for Nonprofits everywhere, but I wonder if this approach is not counter intuitive. We are a Facebook world, nearly every business, industry, individual, college, and yes…nonprofit who wants to succeed in today’s marketplace is on Facebook. So then, why attempt to divert traffic away from a proven media forum? Remember the saying “If it isn’t broken, don’t fix it.” We are already on Facebook, you have our attention, how is this mutually beneficial for the NPO’s or their donors?
Eric B. Estes
Sr. Market Research Analyst
Clearwater Tech. Group
http://fundraisingthebar.blogspot.com/