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From SSIR: What’s Online Got to Do With It?

The following is a guest blog submitted by our friends at the Stanford Social Innovation Review.

On October 8th, the Stanford Social Innovation Review will host a conference called Online Giving Marketplaces: Changing the Face of Philanthropy. I’m thrilled to see these platforms finally getting the attention they deserve. I’m also delighted to be moderating one of the panel discussions. Over the years I’ve paid a lot of attention to online giving sites—GlobalGiving, Kiva, NetworkForGood, GiveIndia, HelpArgentina, DonorsChoose, GiveMeaning, and GreaterGood South Africa, among many others (check out socialactions for a mashup of more than 30 platforms).

Why do these sites matter? Because they represent giving that’s faster, more global, and boasts multi-media interactivity? Or is there something else, something more transformative, going on here? Why are these sites proliferating, and what differentiates them from each other?

These platforms are important beyond just their speed and glitz factors in several ways.  They enable small gifts to be aggregated—by the donors—and they let donors manage portfolios of their giving. This is a baseline for ultimately getting to more strategic giving. Second, online giving platforms provide a potential source of data about giving trends and patterns, in something approximating real time. Third, they could provide a common backbone for donation transactions. Fourth, they are positioned to gather real feedback and input from people within funded institutions, as well as the people who benefit from them (see GreatNonprofits for more on this possibility). Fifth, they might serve as early warning signals about issues or giving patterns. Sixth, there are already emerging connections between “online giving platforms,” “social investors,” and “social stock exchanges”—so it only makes sense that new metrics systems, reporting tools, and portfolio assessment tools will come next. Seventh, these sites are specifically set up as marketplaces with buyers and sellers connected by interests; this framework is distinct from the way nonprofits and donors usually talk about themselves, and one that has both advantages and disadvantages. Finally, we have not yet seen real interconnectivity between online giving platforms and “offline” donor services. Is this next, and what might the results of such partnerships look like?

The speakers at the Online Giving Marketplaces conference, who include the founding executives and board members of several of the sites named above, will surely add their ideas to this list.

Updates: The conference has been moved to a larger venue; the original site sold out. (You can find information on logistics here.) If you can’t attend, but have key questions you’d like to ask, send them to me, at and I’ll do my best to get them asked. I’ll report answers via a blog post.

Events & Career Fairs, Social Entrepreneurism

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