City Year Gets Air Time
Recently City Year announced that it has teamed up with Arnold Worldwide and Comcast to create and broadcast several public service announcements spreading the word about City Year’s work. (See one of the PSAs here)
The PSAs feature City Year corps members in meaningful moments that convey the impact they have as young people engaged in citizen service: tutoring in schools, mentoring students, cleaning up neighborhoods, and ultimately working together for a common purpose.
“The more you learn about City Year, the more you are inspired by the energy, passion and optimism that shine through everything they do,” said Brian Hayes, creative director, Arnold. “We hope that these new ads convey this feeling and motivate more young people to get involved in the program.”
The PSAs will be shown almost 2,500 times as part of Comcast’s three-year commitment of $27 million to City Year.
In the News, Social Innovation
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