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Prioritizing diversity recruitment, once and for all

April 13, 2009

Improving racial diversity in nonprofit organizations, particularly in leadership positions, has been a priority of for years. Yet today’s nonprofit sector still looks really...well...white.

There have been many studies, reports, and coalitions devoted to identifying the reasons behind the sector’s lack of diversity. The most widely reported roadblocks include pipeline challenges (such as a lack of recruitment channels or networking opportunities), as well as competition for top talent from corporate employers who generally offer higher compensation.

The current economic downtown and increased supply of career changers as a result of corporate layoffs highlights this issue even more. If nonprofits aren’t prepared to capitalize on the influx of talent to the job market, it’s a bit of a wasted opportunity. And if there are still no inroads for people of color to nonprofit opportunities, much of the amazing talent that is now available will not find their way into the sector.

The time to act is now. A number of strategies to address racial disparity in nonprofit roles have been identified, such as getting senior staff to embrace this issue, shifting recruitment tactics away from just job postings, and creating career paths and growth opportunities that can compete with typically more higher-paid positions in the corporate sector.

On the surface, implementing these strategies does not seem impossible, especially during a time when there are overall fewer jobs and a greater supply of talent. But the reality is few nonprofits are able to invest the necessary dollars, time, and people to meaningfully address the task at hand. This is not to say that diversity isn’t a top concern. Rather, most nonprofits are unable to prioritize diversity recruitment, at least not to the degree in which they tend to prioritize other mission-critical initiatives.

(Note: at this point, we should state that we do not intend to discount the great strides a number of organizations are making to address diversity in the sector.)

To gain greater insight into this complex issue, we spoke with Rosetta Thurman, an emerging nonprofit leader of color and the principal of Thurman Consulting, an organization that works with nonprofits to increase their leadership and management capacity.

“There’s no silver bullet to solving the problem of racial disparity in nonprofit roles,” Rosetta said, “However, simply posting jobs on Craigslist and Idealist isn’t going to do it. We need to take some risks.”

Some tactics that Rosetta suggested include: going to meetings of professional organizations such as Hispanics in Philanthropy, investing dollars and staff time in a booth at the National Association of Black MBAs national conference.

She added, “It’s ok to be the only white person in the room.”

Our conversation came back to dollars and time. How can a nonprofit trying to spend as much on program costs as possible justify the expense of most recruiting activities?

“We pay for what we prioritize,” said Rosetta,”If we prioritize addressing racial diversity now, we won’t have to pay forever. We may only need to make that connection one time to start to build a network and create a pipeline of candidates.”

Rosetta then shared a story with me about her own experience coming to a nonprofit employer. When she interviewed for her first job in D.C., everyone she met with was white. In her second interview, she met with an African-American employee who discussed how the organization genuinely offered a diverse and inclusive workplace. It was that experience that cinched it for her. “It’s important to understand why the people of color choose to work at an organization. This cultural competency is a piece that the sector hasn’t mastered. Most people of color do come from a mindset of service, but it often looks different from other routes to the same careers. Organizations need to take the time to understand this, and then create a workplace that is inclusive of culturally-informed points of view about public service”

Bottom line: until nonprofits really focus on taking strategic action to improve diversity, there are a lot of good intentions, but not a lot of systemic change. Let’s be the generation of nonprofit leaders that commits to genuinely building diversity. It is only after making a serious investment in creating recruitment pipelines, deep networks, and viable career paths that we will begin to realize a more inclusive, representative, and diverse nonprofit sector.

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Hiring Advice, Workplace Diversity

The W.K. Kellogg Foundation Encourages Outstanding Nonprofits

September 30, 2008

The W.K. Kellogg Foundation has announced the 2008 recipients of its National Leadership in Action Award, recognizing excellent work by nonprofit organizations and philanthropic institutions in communities of color.

The award recognizes organizations with a wide range of missions and visions, but all of those awarded are making significant change in their communities.  Winners this year include ACCESS, “for its commitment to provide economic and social services to Arab immigrants, Arab Americans, and non-Arabs alike, while breaking down the barriers of linguistic and cultural differences;” Native Americans in Philanthropy, “for its work to promote, facilitate, and celebrate philanthropic giving to Native communities, while providing professional development opportunities and support for Native Americans working in the field of philanthropy;” and The Twenty-First Century Foundation “for its efforts to facilitate strategic giving for black community change, working with donors to invest in institutions and leaders that address challenges within black communities across the country.”

The National Leadership in Action Award Program promotes high-level performance of philanthropic institutions and nonprofit organizations and the award honors innovative approaches to connecting resources of time, money and expertise to the philanthropic work of communities of color.

For a full list of recipients or to learn more about the award, click here. 

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Social Innovation, Workplace Diversity

Why Ethnic and Racial Diveristy Matter

December 13, 2007

Ethnic and racial diversity in the workplace is a core value of our partner organizations. Why is diversity really so important?

In all organizations, diversity of experience and backgrounds has proven itself to be a vital success factor. This can be gained through many types of diversity, including racial and ethnic diversity. Diversifying a team’s membership increases the range of opinions, ideas and opportunities available in decision-making processes. This, in turn, will improve the quality of those decisions, the ease of new strategy implementation, and the organization’s effectiveness in meeting its goals.

Social and human service organizations have are particularly sensitive to ensuring ethnic and racial diversity because so many of these organizations serve a highly diverse constituency. In order to most effectively understand and respond to the needs of their clients and partners, social service organizations know that their staff should be reflective of the communities they serve. Some funding organizations have recognized the importance of these facts and have started to require staff diversity reporting among their grantees.

The social sector needs to continue to improve its workplace diversity, particularly at the senior management level. In order to achieve these goals, Commongood Careers makes several broad recommendations:

(1) Build a hiring pool of diverse talent through constant, year-round outreach to targeted communities and groups, instead of focusing on outreach only for open positions;

(2) Structure your searches so that you can allow a longer hiring window, possibly adding 2-3 months to a search, in order to ensure that every effort has been made to include diverse candidates in the final candidate pool, especially with senior level hires;

(3) Build an internal pipeline of diverse talent by hiring for diversity at lower organizational levels and then ensuring effective retention and career laddering to grow that talent into senior management roles.

Organizations that truly value diversity at all levels have proven to be the most successful at building workplace diversity. Making diversity an organizational priority in all areas, as opposed to focusing on diversity only in recruiting, will make your organization stronger on many levels and will enable you to attract and retain diverse candidates more effectively.

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Talent Issues, Workplace Diversity